Leveraging AI to create differentiating power in the market
The requirements in the market are high: quality, speed, cost-effectiveness and personal customer experiences have long been standard. But our differentiating power is created by artificial intelligence, which goes far beyond the pure automation of processes.
With AI, companies are not just more digital, but more human, because they are customers-inside and employees-active in the centre. AI unfolds the potential of each individual and makes it possible for teams to become heroes of their own actions – competent, courageous and forward-looking.
This opens up new business areas, enters international markets and leverages the full potential of our teams. KI is not only a strategic lever for more productivity, but an instrument for more meaningfulness: We create new working environments in which creativity reigns instead of routine and inspiration instead of rigid processes.
Customers expect highly personalized experiences tailored to their specific needs and preferences.
Microsoft is rapidly integrating AI across its business application suite, creating new opportunities and expectations.
The market is moving beyond simple automation to human augmentation, where AI enhances human capabilities rather than replacing them.
Customers are increasingly concerned about how AI is implemented, with a focus on transparency, fairness, and privacy.
The pace of AI innovation requires continuous adaptation and learning.
More players are entering the Microsoft Business Applications ecosystem with AI capabilities.
There is a shortage of professionals who understand both business applications and AI technologies.
AI goes beyond automation to create truly human-centered experiences that differentiate us in the market.
Our AI strategy unlocks the potential of individuals and teams, making them heroes of their own actions.
AI opens up new business opportunities and markets, creating growth potential beyond our current offerings.
By automating routine tasks, we create space for creativity and inspiration instead of rigid processes.